On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. On-page SEO is about optimizing the stuff that you have control over and can change on your own website.
Title tags are what define the title of your page, while meta description is a brief summary of that page that shows up in the search engines. Typically, your title should be about 60 characters in length (otherwise it gets chopped off by Google).
Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page’s great content.
Make sure your H1s limited to one per page, all other headers are H2 or H3
A “proper” URL structure means that the link is as “readable” as possible
First, be sure to use a proper image name (bad example: IMG_123). And second, include an Alt Tag that contains a description of that image. Basically meant to provide alternative information to your images, an Alt Tag is what's taken into consideration by the SEO machines when they try to understand what your pictures are all about.
If you're using an HTML editor and have to deal with codes, look for this one:
<img src="image.jpg" alt="image description"/>
A slow-loading website is bad for many reasons. Firstly, data illustrates that 40% of people close a website if it takes more than 3 seconds to load, and, furthermore, 47% of consumers actually expect a page to load within 2 seconds. If that doesn’t happen, they will abandon your website and probably never come back, which will result in a higher bounce rate, lower traffic, decreased number of returning visitors, less time spent on site, etc. And secondly, website speed is directly connected with SEO: if it’s slow, the search engines will crawl fewer pages, which will negatively affect your indexation.
Linking back to your previous articles creates a better site architecture (i.e. builds a website inside a website, so to say) and gives an extra SEO boost to the particular pages you're referring to. In addition to that, you're also creating an opportunity for your readers to explore more content on your site — which is great.
Everyone has smartphones, and the search for information seems constant. Yes, mobile has changed the world, so a mobile-friendly website is a critical part of your online presence.
There are two big reasons to make sure visitors with mobile devices have a good experience on your site:
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
The number of domains linking to your website is a crucial off-page SEO factor. The more of them, the better — provided, of course, that the linking domains are all good-quality (i.e. high PageRank and domain authority, relevance to your own website, etc) and the links themselves are good-quality, too (i.e. are contextual, fresh, have a good Anchor Text, and so on). A thing to remember: it’s better to have 1 link from 100 domains than 100 links on 1 domain.
There are two types of links existing: the ones that the domain orders Google to follow (i.e. a normal link) and the ones that the domain tells Google not to follow (i.e. with a “rel=nofollow” attribute in the HTML code). It’s always better to receive a do-follow link but not always to give one — that’s why scoring them on good-quality websites can oftentimes be so difficult.
Social media has more and more influence over search results nowadays, so it’s crucial to develop strong social media channels that you can use for distributing content and spreading links.
Brands are more reliable and likely to be trusted by users and this translates to a better user experience and happier Google users. The difference between brand mentions, link building, and social media marketing is that brand mentions do not necessarily have a link pointing to your website. It can be mentions of your brand in forums, articles, reviews, or social media networks.
Reviews are the most effective off-page SEO technique for local online marketing. The majority of reviews will have the ‘nofollow’ tag attached but if they are coming from trusted websites (like Google My Business, Yelp, TrustPilot, etc), they can positively impact your local rankings. So, if you are selling products or services claim your business profile on all major review websites and ask your customers to publish reviews.
